Privacy Policy
Last Updated and Effective Date - January 16, 2020
This Privacy Policy describes the manner in which NHL Interactive CyberEnterprises, LLC, and its affiliates, including NHL Enterprises, L.P., NHL Enterprises Canada, L.P., and the National Hockey League, as well as their independent charities, the National Hockey League Foundation and the NHL Foundation (collectively, the "NHL," "we," "our," "us") use information in operating our websites, our mobile and other apps, and any other service that displays or provides an authorized link or reference to this Privacy Policy (collectively, the "Services").
The official sites and apps of the Member Clubs of the National Hockey League are part of the NHL.com website and the NHL mobile app ("Member Club Services"). This Privacy Policy, however, only governs the collection, use, and sharing of information by the NHL. The Member Clubs are responsible for their own privacy policies and practices, and you should review the applicable Member Club's privacy policy for information about its practices with respect to a Member Club Service.
If you do not agree to your information being used in the manner described in this Privacy Policy, please do not use the Services. If you have any questions about this Privacy Policy, please contact us at NHL.com/contact (and select "Privacy" in the subject line) or as described under Contact Us below.
1. Information We Collect and Receive.
We collect and receive the following categories of information:
Information You Provide Directly. We receive the information you choose to provide when using our Services.
For example, in connection with certain uses of our Services, such as when you register for our Services, bid on or purchase products on our Services, sign up for NHL.TV (also referred to as NHL LIVE™ in Canada (collectively, "NHL.TV")), sign up to receive electronic or other marketing communications, sign up to learn more about our upcoming events, enter a contest or sweepstakes, comment on an article, communicate with customer service, or complete a questionnaire you may be asked to provide information about yourself including:
Identifiers such as your first and last name, username, mailing address, phone number, date of birth, email address and mobile phone number;
Commercial information, including payment information and a record of your purchases and services you have obtained;
Information about your favorite Member Club and Member Club players and other preferences;
a photograph; and
Other information about your use of our Services.
If you use a "share with a friend" or "invite a friend" feature on our Services, we collect your name and email address, as well as the name and email address of your friend. We do not use the names or email addresses of your friends submitted in these circumstances for any purpose other than sending an email on your behalf, unless we obtain your or your friend's consent or receive this information independently. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship.
Information We Collect or Receive When You Use Our Services. We also collect or receive information when you use our Services. We collect some of this information using cookies, web beacons, and other technologies. This information that we collect automatically may be combined with information that you provide us directly in order to personalize content and advertising based on your interests. Depending on how you access and use our Services, we may receive:
Internet or other electronic network information. This is information we automatically collect and store when you use our Services, including, for example:
Information about your interactions with our Services, including the content you view, the products you bid on or purchase, the amount of time spent on our Services, the date on which you accessed our Services, and information in cookies and similar technologies; and
Information about how you access our Services, including your browser or operating system, your Internet Protocol ("IP") address, and browsing history including the websites you visit before and after visiting our Services.
Device information. This is information we collect and store concerning the device you use when you access our Services. (Note that by "device," we mean any equipment or technology you use to access our Services.) Device information may include, for example:
The type of device you are using (e.g., your particular brand of phone or tablet);
Certain device identifiers which may be unique to your device;
Your Internet service provider; and
Depending on your permissions, content you have stored on your device (e.g. contacts stored on your phone).
Location information. This information may include specific geolocation data drawn from your device's GPS, Bluetooth, or WiFi signals, including information about nearby WiFi networks, location beacons, and cell towers. We receive this information when you choose to use location-enabled services that we offer, and also when you use certain location-based informational, marketing, or public service applications that we or other parties offer.
Inferences. We may generate inferences about your preferences and characteristics based on your use of the Services
Information from Third-Party Sources. We receive information from third-party sources such as Member Clubs, business partners, publicly or commercially available sources, and social networking services.
Member Clubs and business partners. We may receive additional information about you from Member Clubs and our business partners. For example, we collect log and other information relating to your use of the Member Club Services, and ticketing and other information from Member Clubs.
Publicly or commercially available sources. We may receive information about you that is publicly or commercially available, and we may combine that with the information we have collected or received about you in other ways.
Social networking services. If you choose to connect with social networking services while using our Services, you direct these third-parties to send us information about you, such as information about your friends and other contacts on those social networking services. Learn more about social networking services here.
2. How We Use the Information We Collect and Receive.
We use each of the categories of information we collect and receive for the following business purposes:
We also may use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent.
3. How We Share the Information We Collect and Receive.
We may share information that we collect and receive with third parties when we have your consent or as described below.
We share information with the following types of third parties:
We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated or deidentified information.
4. Third Parties That Provide Content, Advertising, or Functionality On Our Services.
Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:
These and other third parties may collect and receive information about your use of our Services, including through the use of cookies, web beacons, and other technologies, and this information may be collected over time and combined with information collected on different websites and online services (such as web pages you visit and your interaction with advertising and other content) across your devices, including, for example, to make predictions about your preferences and deliver ads that are more relevant to you, both on and off our Services. Social networking services may be able to collect information about you, even if you do not click on or interact with their content on our Services or have an account with the social networking service.
Note that some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted ads. To learn more and to opt out of such targeted advertising from participating companies, please visit the websites of the Network Advertising Initiative, Digital Advertising Alliance, and the Digital Advertising Alliance of Canada. Please also see the Your Choices section in connection with tailored advertising below.
The third party social networking services with which we partner may notify your friends and other connections, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services depending on your settings, including information about your friends and other contacts on those social networking services. We may use the information pursuant to this Privacy Policy, such as to enhance your personal and social experience on our Services. For example, we might show you content that is popular among your friends or connections on a social networking service or provide you with a snapshot of the responses of your friends and other connections to that content.
You also may be able to link an account from a social networking service to an account through our Services. This may allow you to use your credentials from such third-party service to sign in to certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Policy.
5. Notice to Rogers Communications Subscribers.
By logging into your NHL LIVE™ account with Rogers Communications Partnership, Rogers Communications Partnership and its affiliates ("Rogers") may receive information from the NHL about your use of NHL LIVE™, such as the type of content watched, dates of activity, amount of time spent on NHL LIVE™, and type of device used to access NHL LIVE™. Rogers will use this information for the purposes of offering and operating NHL LIVE™ in Canada, tailoring communications to you, and understanding and improving its products and service offerings. Rogers will use and handle the information it receives in connection with NHL LIVE™ in accordance with the Rogers privacy policy available at http://www.rogers.com/web/content/Privacy-Policy and not with this Privacy Policy. In addition, when you subscribe to NHL LIVE™, the NHL will receive certain account and viewing-related information (such as your name, contact information, type of subscription, and content viewed) and will use it in accordance with this Privacy Policy, including to identify you as an NHL LIVE™ user, to tailor content and communications, and to better understand and improve its products and service offerings.
You have a number of choices about how we handle information we collect and receive about you.
7. Security.
We have adopted physical, technical, and administrative safeguards to help protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect and receive. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.
Your online access to some of your information may be protected with a password that you select. We strongly recommend that you select a unique password that is difficult to guess and that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
8. Children's Privacy.
Our Services do not knowingly collect, use, or disclose personal information from children under the age of 13 or as otherwise defined by local law without prior parental consent, except as permitted by the Children's Online Privacy Protection Act ("COPPA") or other applicable local law.
9. Third Party Links.
Our Services may contain links to other sites that we do not own or operate. Also, links to our Services may be featured on third party services on which we advertise. We provide links to third party services as a convenience to our users. These links are not intended as an endorsement of or referral to the linked services. The linked services should have separate and independent privacy statements, notices, and terms of use, which we recommend you read carefully. We do not have any control over such services, and therefore we take no responsibility and assume no liability for the manner in which the entities that operate such linked services may collect, use, disclose, secure, or otherwise treat your information.
10. Your California Privacy Rights.
This section provides certain disclosures intended to address state law requirements. We have tried to explain our privacy practices in full in the other sections of this Privacy Policy, but the disclosures in this section should be read to supplement those other sections with disclosures designed to conform to specific state law requirements.
This Privacy Policy provides information about the categories of personal information that we have collected and shared or otherwise made accessible to third parties during the preceding 12 months. This information includes, for example:
Identifiers, such as your name, address, phone number, zip code, IP address, and online identifiers. We may use this information to respond to your questions, to enable you to participate in our programs (including sweepstakes or contests), to process your registration with our Services, and for other business purposes.
Commercial information, such as a record of your purchases and services you have obtained. We may use this information to improve your experience with our Services, to serve you ads about products and offers, and for other business purposes.
Internet and electronic network activity information, such as information about your interactions with our Services. We may use this information to improve our Services, to better understand the visitors who come to our Services and the content of interest to them, and for other business purposes.
Geolocation data. We may use this information to improve the quality, security, and relevance of our Services and for other business purposes.
Inferences about you, including about your preferences and characteristics. We may use this information to provide our Services to you in an individual and personalized way and to send you marketing we believe may interest you, and for other business purposes.
Some of this information also is considered personal information under Cal. Civ. Code Section 1798.80.
We do not sell your information in the traditional sense. However, your information may be accessible to third parties as described in greater detail in Section 4 and the other sections of our Privacy Policy, and we provide you choices about the sharing of your information as described here. We do not knowingly sell the personal information of children under the age of 16 without affirmative consent.
California residents may opt out of having their personally identifiable information shared with third parties for those third parties' direct marketing purposes by contacting us as set out in the Contact Us section below.
Please see the Your Choices section for more information on how to exercise your rights to know and delete personal information. California residents can also exercise rights to know and delete personal information by calling 1-833-977-2095. If you would like to use an authorized agent registered with the California Secretary of State to exercise your California privacy rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will not charge you different prices or provide different quality of services unless those differences are related to your information simply because you have exercised your California privacy rights. We may offer financial incentives for your participation in contests, sweepstakes, fantasy or interactive games, or other promotions that require the provision of certain information, such as where we provide you an incentive designed to encourage participation in such a promotion.
In addition, California residents who are registered users of the Services and are under the age of 18 are entitled, in accordance with California law, to request and obtain removal of content and information that they themselves post as user content on the Services. You may request such removal by filling out the following form: NHL.com/contact. Please select the "Privacy" option in the subject line and include in the body of the email (i) a statement that you are requesting, in accordance with California law, the removal of user content; (ii) a description of the material you want removed and information reasonably sufficient to permit us to locate the material; and (iii) your first name, last name, email address, mailing address (including city, state, and zip) and year of birth so that we can process your request. Please note that your request does not ensure the complete or comprehensive removal of the material.
Some web browsers may transmit "do not track" signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites and online services should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.
11. Further Information for visitors outside of the United States, including European Economic Area ("EEA") Residents.
International Transfers of Personal Information
The NHL's headquarters is in the United States, and, regardless of where you use our Services or otherwise provide information to us, your information may be transferred to, maintained, and processed by the NHL, its affiliates, and our operational partners and service providers in the United States. Please note that U.S. privacy laws, regulations, and standards may not be equivalent to the laws in your country of residence and such information may be subject to lawful access by U.S. courts, law enforcement, and governmental authorities. Please be aware that information we obtain as a result of your use of the Services may be collected, transferred, stored, and processed in the United States or another country in accordance with applicable law.
Legal Basis for Processing for EEA Residents
To the extent our activities are subject to international data protection laws that specify limited legal grounds to process your information, the legal bases for our processing activities are to perform our contract(s) with you; to meet our legal obligations; and for our legitimate business purposes, including to improve our operations and Services, detect and prevent fraud, and enforce our Terms of Service. We rely on your consent to send you direct marketing messages about our products, services and promotions and to deliver targeted advertisements to you, both on and off the Services. If you do not provide certain information to us, we may, in some circumstances, be unable to comply with our obligations or provide you with the services that you request. We will tell you about the implications of not providing certain information.
We retain personal information for only as long as we need it to provide the Services, for purposes described in this Privacy Policy, for our own administration and internal business purposes, and for any periods that are mandated by law, after which, we take steps to delete or anonymize information.
EEA Privacy Rights
Please see the Your Choices section for more information on how to withdraw your consent at any time and your data protection rights. In addition, you may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EEA Supervisory Authorities can be found here. You may exercise these rights by contacting us as provided in the Contact Us section below.
12. Changes To This Privacy Policy.
We may update this Privacy Policy from time to time to reflect changes in our privacy practices, so we encourage you to review this Privacy Policy periodically. If we make significant changes to this Privacy Policy, we will provide appropriate notice to you.
If you have any questions about this Privacy Policy or the manner in which we or our service providers treat personal information, please contact us at NHL.com/contact and select "Privacy" for the subject line or write to us at:
Privacy
NHL Enterprises, L.P.
1185 Avenue of the Americas
New York, NY 10036
Cookies, Web Beacons, and Other Technologies.
Our Services use online technologies called "cookies" and "web beacons," as well as other local storage technologies. This section explains what these technologies are and how they may be used.
Cookies and Other Local Storage Technologies
Generally speaking, "cookies" are text files that are placed in your device's browser, and that can be used to help recognize your browser across different web pages, websites, and browsing sessions. Your browser or device may offer settings related to cookies. For example, you may be able to configure your browser not to accept cookies or to notify you when a cookie is being sent. For more information about whether these settings are available, what they do, and how they work, visit your browser or device's help material. If you decide not to accept cookies from us, you may not be able to take advantage of all of the features of the Services.
Cookies are stored on your device or in "local storage." We also use other types of local storage technologies, such as Local Shared Objects (sometimes called "Flash cookies"), in connection with our Services. These technologies are similar to cookies in that they are stored on your device and can be used to maintain information about your activities and preferences. However, these other local storage technologies may use parts of your device other than your browser, which means you may not be able to control their use using the browser tools and settings you use to control browser cookies. For more information about managing Flash cookies, please visit the Adobe Flash Player website. Your browser's privacy controls may enable you to manage other types of local storage.
Our Services may use cookies or other local storage technologies in combination with other information about you to enhance and personalize your experience on our Services (or elsewhere online), including:
Web Beacons
Web beacons are small pieces of code placed on Web pages, videos, and in emails that can communicate information about your browser and device to a server. Beacons can be used, among other things, to count the users who visit a Web page or read an email, or to deliver a cookie to the browser of a user viewing a Web page or email.